What is an AI influencer?

Hello everyone,

Do you realize that we live in a world where fake, digitally created people have accumulated millions of subscribers on social media? On top of that, they make hundreds of thousands of dollars yearly through sponsorships and brand deals. Recently, I've been getting many ads on Social Media for AI Influencers. This was fascinating; AI can digitally create people so realistically that they look almost identical to a real person. Not only that, but how marketers and brands create AI influencers to create advertisements and brand affiliations. All of this is done just by using a computer!

Key Points

1. What is an AI influencer (Aitana Lopez Case study)

2. Future Predictions for AI and social media Marketing

3. Tools you can use to make your AI influencer.

What Is an AI Influencer?

Definition

An AI influencer is a virtually created persona that a brand will use to appear on social media and other visual platforms. Brands can use this persona to advertise and partner with other brand promotions. These AI influencers act and react very similarly to everyday influencers on social media, TV, radio, etc. However, the sad persona's imagery uses AI programs such as DallE or Fooocas. It’s important to note that AI does not typically run the social media account or brand. Still, instead, a marketing team or individual will run the accounts and create images, videos, or content by using this fake persona made through AI.

Aitana Lopez

Aitana Lopez is a model primarily known for her Instagram account. At the time of this article, she currently has over 300,000 followers on Instagram, and according to AI, her Instagram and other platforms make the company over $11,000 per month with sponsorships and paid memberships. However, once again, this woman is not human and is entirely generated by AI by a man named Ruben Cruz. The Instagram account has such a cult following that businesses will pay this Instagram account to make sponsored posts.

The agency that Aitana is made for has an exciting process on how they create content for Aitana. They will take a picture with one of the agency members and then ask AI to impose Aitana on the photo. If the AI has problems or malfunctions, they will tell the AI to touch up the images. And from looking at her Instagram account, the AI images of this AI model Itana look realistic. It’s almost shocking how realistic she looks in many of the photos. There are not any photos that make her look AI from a glance. However, when looking deeper, there are slight imperfections between each image. Thus, AI is not entirely perfect for consistency; however, it is still awe-inspiring, especially the realism of these pictures.

The success of AI Influencing

Etana was just one example of an AI influencer that I researched. However, many more examples of AI influencers exist on Instagram and other social media. Not only this, but because of the accessibility and the capabilities of AI, they are becoming more and more AI influencers and AI advertisements daily, and many, many companies have found much success in branding awareness. The ROI is very high because it’s relatively inexpensive to make AI images rather than paying an influencer. Once again, Aitana makes her company over $11,000 per month. It is a compelling strategy for advertisements and material.

Future Predictions

AI is taking over social media.

AI has already made a significant impact on social media and in general marketing. It has become so much more advanced in the last couple of years than ever before. This is not going to stop. Based on current trends, it seems like AI will become more powerful than we can imagine. AI could mean that social media will be flooded with many AI influencers and AI channels as AI becomes more advanced, more accessible, and user-friendly in the future.

AI automation

When it comes to AI and marketing, one of the biggest game changers of AI marketing is the benefits it has for automation. Automation is where a marketer will program to do a command automatically. However, imagine the power where a completely tailored email is sent to a customer with no segmentation or A/B testing. This will be the power of AI automation.

Recently, I reached out to a man on LinkedIn who had recently started an AI agency. Using AI, He ensures businesses that sign up for his service never miss a call because he programs an AI virtual assistant to pick up the call and talk to the potential client as if it were a real person on the other end. It's cool stuff.

You can schedule a free demo on his Website: https://flowise-ai.agency/home/

Benefits of AI for SMM

• Cheaper to use an AI model

• 24/7 availability

• Complete control of brand and messages

• Consistency for modeling

• Risk mitigation for real-world actions

In conclusion, AI is becoming more and more effective in marketing. With advancements happening daily, marketing as we know it will soon change, with AI becoming everywhere. I remember the first AI advertisement I saw was during the Super Bowl 2024, and now I see AI advertisements reasonably consistently.

Tools to use to make your own AI Influencer

Ai is something that I am still trying to learn, but the first place worth checking out is https://pinokio.computer/

It's an AI marketplace that, once set up, can install different AI programs onto your computer with one click. There are many AIs to check out.

On Pinkio, there is a program that I heard about multiple times when learning about AI influencers, the program Focus. This is because after the program is set up and the AI is trained to make hyper-realistic images, it's an easy process to repeat: Just upload the reference image of the AI model and give the program a launch, and you'll have your very own AI influencer.

Thanks for reading

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